In August of 1970 Media Five originates as a booking agency with band management included shortly after. Nine months after the company’s founding a third phase begins: concert promotion. Extensions of Man debuts with a summer series of Sunday night dance concerts at Saylor’s Lake Pavilion, a lakeside and former big band ballroom in Pennsylvania’s Pocono Mountains. An immediate success, the Saylor’s Lake Dance Series confirms the need for creative concert promotion in addition to booking and artist management.

Deciding to move to the next level, Extensions of Man finds a suitable venue in a historic site scheduled for demolition. On December 30, 1971 Woodstock performers and nationally known act Sha Na Na performs at Easton Pa’s Boyd Theater. Tickets are $4.

Concerts by emerging and established national artists follow including Billy Joel, Electric Light Orchestra, Mott the Hoople, Aerosmith, Blue Oyster Cult and others (see below). This is a list of national acts and does not include the countless regional and local bands also promoted.

So what brings a concert company with a successful run of shows to an end? Circumstance. People. Fortune and misfortune. Fate. Competition from near by big city promoters, late and non-appearing acts, vocalists with laryngitis and egos that can no longer fit into even the largest of halls also conspire against continuing the concert series.

Gaining confidence from the Extensions of Man experience, the agency decides to find and develop its own acts for national stardom. Having had a concert promotion arm with now established national agency relationships also provides opportunities to deliver national acts to booking agency clients.